If you are not thinking of primary, secondary and tertiary packaging as a delivery system, you’re missing an opportunity to protect, ship and sell more products.
Both brick-and-mortar retail and e-commerce are evolving rapidly. They are quickly adapting and becoming omnichannel.
Packaging suppliers must evolve too. Case sizes are getting smaller. Parcel shipments are increasing, and so are customer expectations. Packaging professionals can solve this puzzle by adopting new technologies, adapting current equipment and developing a complete supply chain mindset.
The Institute of Packaging Professionals will host a free webinar this Thursday (April 12) on Changing Retail Demands on Packaging and Opportunities You’re Missing – and it’s free for Australian Institute of Packaging (AIP) Members.
US-based Chet Rutledge, former Director of Private Brand Packaging Solutions at Walmart, will share strategies for keeping up with ever-changing retail demands on packaging, including:
- Developing complimentary packaging components to reduce damage
- Coordinated branding between primary and secondary packaging
- Delivering shelf-ready and easy-to-execute packaging
Due to the time difference it would be difficult for AIP Members to attend the live webinar but you can register to view the rebroadcast. Simply email firstname.lastname@example.org before April 11 to register to view the rebroadcast.
The AIP will arrange your FREE access to this IoPP premium webinar – a US$99 saving and special benefit of your AIP membership.